We are pleased to announce that the leading gift purchasing website, Find Me A Gift, has implemented our World Addresses Web as part of a recent redevelopment of the online retailer’s payment processes, resulting in an enhanced online experience and a 17% increase in customer conversion rates.
Before bringing us on board, users of the Find Me A Gift checkout process had to manually enter their full address details into a number of fields. This process often led to incorrect information being entered, creating the unnecessary risk of undelivered mail.
Find Me A Gift strive to offer complete customer satisfaction and therefore looked at redesigning all of its checkout processes to improve overall site usability. As Adam Cadman, Developer at Find Me A Gift, explained, “We recognised that customer satisfaction starts at the point of reaching our site and does not end until the goods are delivered on time and to the correct address, and so ensuring that the delivery process was not only simple to use but also less prone to error was a fundamental requirement for our website refresh. We are delighted with the results of a more streamlined check-out process and increase of 17% in customer conversion rates since we implemented World Addresses Web”
In addition to improving its payment process, we have continued to work alongside Find Me A Gift to tailor the system to its ever evolving needs. The development team has been on hand throughout the entire process to ensure the software meets Find Me A Gift’s requirements.
The increase in conversion rates is a great example of how implementing simple tools can create efficiencies that deliver considerable and measureable results.