Royal Mail has recently announced that the majority of its annual 15 billion letters and parcels are to be printed with the words “Delivered by” together with the Royal Mail cruciform.
By marking deliveries in this way, Royal Mail is making itself more accountable for its deliveries and therefore opens itself up to criticism if the service they provide is not up to scratch. To avoid any negative repercussions from this new system, it is essential that Royal Mail execute successful deliveries, which will depend largely on the accuracy of their Postcode Address File (PAF) database. It is vitally important, therefore, for Royal Mail to ensure that it continues to keep its address database complete and up-to-date.
Consequently, businesses using the Royal Mail’s PAF database directly or via tools that rely upon the data, will have the confidence to rely upon the information for their own delivery needs as the Royal Mail itself risks damaging its reputation as a reliable postage holder if the database is inaccurate.
As a partner of Royal Mail this is good news for us at WorldAddresses.com. We receive monthly updates from Royal Mail and apply them to our database and as a result, provide our customers with the most up to date information available.
Ultimately, this is a very positive step as it is indicative of the confidence Royal Mail has in the service it provides and the new marking system is a means by which Royal Mail’s excellent level of service can be recognised.