Did you know that Prague is also referred to as ‘Praha’, ‘Prag’ and ‘Birāġ’? Did you also know that many countries, particularly European countries, abbreviate thoroughfare names such as ‘Road’, ‘Strasse’, ‘Avenue’ and ‘Boulevard’ to ‘Rd’, ‘Str’, ‘Ave’ and ‘Blvd’?
These issues could cause complications when checking addresses and an increased likelihood of undelivered international post and therefore costs.
Fortunately, our World Addresses Web product takes this into account with our market leading data quality improvement process.
Technical Manager, Chris says “We’re moving WorldAddresses beyond the traditional software package that expects a precise question before it gives a precise reply. We’re trying to anticipate how the user thinks and speaks, taking into account local names for places, how easy or difficult it is to type in non-English characters into a typical keypad, what sort of abbreviations a user would be likely to use and so on.
As a result, WorldAddresses now starts to think about what a user intends to convey when they search for an address, correct their intent against the data we hold, and return not just the precise matches, but instead those that are almost certainly what they really meant.
Who’d want to have to think about whether they should enter “st.” or “street”? Or if they can get away with “strasse” instead of “straße”? Or have to look up what Prague is known as when you’re actually in Prague? WorldAddresses can now cater for a staggering array of permutations, taking care of all of this for you, and we’re adding more capability all the time.”
Contact us for further details about our international addressing product, World Addresses – or sign up for a free trial.